Pineapple prices surge as South Africans resort to home-made booze

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The price of pineapples has risen dramatically, with reports if increases of up to 150% since the reinstatement of the ban on alcohol sales.


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Retailers said there was an unexpected surge in demand for pineapples as South Africans resorted to home brews amid the prohibition on booze.

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With South Africans have turned to amateur brewing again while pineapple suppliers and wholesalers are cashing in on their desperation for a drink.

Wendy Knowler, a consumer journalist had this to say:

They were selling for a box of 10 for R80 up until the announcement, and the very next day they had shot up to R120 and by last Friday it was R200 a box. So, the timing cannot be a coincidence.”

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The unexpected surge in demand for pineapples first occurred three months ago when the country went into hard lockdown under level 5 in March.

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Pineapples are South Africa’s go-to brewing ingredient of choice because it contains lots of sugar, and its skin is packed with natural yeasts which make it easy to ferment.

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